My mom’s texts asking when I’m coming to visit again (along with a story about 3 days of labor and a lifetime of motherly love and sacrifice) are more subtle.Īnd I’m not the only one who feels this way. Read another post: What to Do When Your Organic Social Media Reach Is Tanking These aren’t simple touch points, though. What I don’t love are the guilt trips baked into the customer marketing and product experience.ĭuolingo sends an abundance of communications to remind you to take lessons. I love the easy access to free, valuable educational content. In a way that felt authentic, not horribly forced.Ī former user, I recently downloaded the app again because of all the buzz. They also took off as a standout brand among Gen-Z and a model for capturing the power of social media culture. The Science Behind This Growth Marketing and Engagement Strategyĭuolingo became a growth marketing case study for the modern age when they grew their TikTok account 40X over in under 5 months.User Response to Duolingo Guilt Marketing.So What’s the Story with Duolingo Guilt Marketing?.Acquisition vs Retention: The Growth Equation.Duolingo’s $6-Billion Growth Marketing Case Study: Using Guilt & Memes to Get Engagement

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